Messaging to India

Registration of Sender IDs and Message Templates

91 Bulksms has direct connections to India available for non-marketing messaging. These connections are also not allowed to carry adult content. The SMS messages sent via direct connections are delivered faster and with a higher reliability than non-direct connections to India.

Bulk SMS Service

In order to make use of these direct connections, message templates along with the Sender ID have to be registered with the Telecom Regulatory Authority of India (TRAI) and DLT Registration any Indian Telecom Operators Company.

If you would like to make use of the direct connections, please send your messages templates along with your desired six character Sender ID to

An example request your DLT registration account:

Sender ID: NITYAA Template:
Dear Customer, {#var#} Good Morning
Your Username {#var#} Available SMS is
Trans SMS: {#var#}, Promo SMS: {#var#}
Need Recharge?
Please Call or Visit our site,

It will take approximately 7 working days to register your DLT No, Sender ID and template. Once we have confirmation of registration with the TRAI, your 91 Bulksms account will be enabled to use the direct connections to India.

There is no extra cost for delivery to India via direct connections, and there is currently no cost to register templates or Sender IDs.